App review
Member Journey Walkthrough
Sit with us while we tap from the download screen to a first earn — the path a new member actually meets, including the dead ends.
Format: Accompanied walkthrough and a short path note
Time: One to two weeks
Where: Your office, a quiet outlet, or our Petaling Jaya desk
Fee basis: Quoted per app path
This walkthrough is narrower than a full Loyalty App Review. It is for teams who already know the catalogue is fine and still watch new members vanish after the welcome voucher.
We sit with one of your people — often someone from the loyalty desk rather than from the agency that designed the screens — and we tap as a first-time member would: store listing, permissions, phone number, OTP, name fields, the first “you are in” screen, and the first chance to show a barcode. We write down every extra field, every skip that hides a later surprise, and every moment the app asks for something a cashier would never ask.
You leave with a short path note: the sequence, the stalls, and which stalls belong to copy, which belong to a missing till instruction, and which belong to a welcome offer that feels finished too early. We do not rewrite the screens in this engagement. If the path note shows a catalogue or till problem, we will say which other review to book next.