App review
Rewards Catalogue Reading
We read every live reward as a member would: points, small print, expiry, and the items that look generous and never move.
Format: Annotated catalogue note
Time: About ten working days
Where: Reading done at our Petaling Jaya desk
Fee basis: Quoted by number of live rewards
A catalogue reading is for operators who keep adding rewards because last quarter’s items did not move. We open the live list — including locked tiers — and we treat each line as a member standing in a Malaysian outlet would treat it: Can I understand this in one glance? When does it expire? Do I need a weekend visit, a minimum spend, or a staff code nobody remembers?
Daniel Tan leads this work. He used to write reward titles for an F&B chain, so he is unsentimental about phrases like “exclusive treat.” The note you receive groups rewards into those a member can redeem without a briefing, those that need a cashier’s help, and those that exist mainly for the poster. We mark bilingual mismatches, missing halal notes where food is involved, and point thresholds that sit just above what a regular guest actually earns in a month.
We do not decide your commercial margins. We will say when a reward looks cheaper than the till price and when it looks unreachable. After the note, a short call is included so merchandising and the loyalty desk can argue in the same room.