The bill of parts

What we examine in a loyalty app

A loyalty programme app is a handful of member moments. We read those moments in order, then we stop. We do not invent a wider product around them.

This page is the programme of a review: the parts of a loyalty app we actually open. If a part is missing from your app, we say it is missing. If a part exists only on a poster, it is not in the review.

1. The door

App Store and Play copy, the first permission screens, phone number, OTP, and the name fields. We note when a member is asked for a full address before they have earned a stamp, and when “skip” hides a later block at redemption.

2. The wallet

The barcode, QR, or number a cashier is supposed to see. Brightness, rotation, time to appear, and whether a screenshot would even work. Hotel desks and petrol kiosks get the same reading as a supermarket till.

3. Earn, as a member sees it

Not the points engine in a back office. The lines on screen: spend, visit, birthday, referral. We flag rules that contradict the poster at the door, and multipliers that only appear after a member has already paid.

4. The rewards list

Every live item, including those locked behind a tier. Titles, points, small print, and whether the photo still matches the food or goods. See Rewards Catalogue Reading if this is the only part you want opened.

5. Expiry and silence

Points that vanish, stamps that reset, rewards that expire on a weekday when the outlet is closed. We write the date logic in plain sentences so a shift manager can repeat it.

6. Notes you send to the phone

Push titles and in-app banners you share with us. We read them as a member who already ignores most of them. We do not write a calendar of future notes in this pass.

7. Language on the same screen

English beside Bahasa Malaysia, sometimes Chinese. We mark where the reward is free in one language and conditional in the other. Malaysian members notice.

8. The till or the desk

If you can arrange an hour, we attempt a redemption. If you cannot, we still describe what the app asks the member to show. The dedicated Till and Redemption Check is the visit itself.

What we leave closed

Your member database, your agency’s Figma file, and last year’s unused campaign ideas. A review is of the live app a member can open this week.

If you want this programme applied to your app, request a Loyalty App Review. If you only need one part, say which number on this bill.